| 1. | AdOutlet | An AdOutlet refers to a pay-per-click search engine, comparison shopping search engine or paid-inclusion search engine. |
| 2. | Add URL | Every search engine has an add url page. Some Seo companies have add url service. |
| 3. | ALT tags | used to display a short text description of an image when the pointer is hovered over it. Using keywords in ALT tags increases keyword density as seen by robots. |
| 4. | Algorithm | a statistical formula used by a search engine to rank a web page - different search engines weight differently the factors involved, keywords, links etc. |
| 5. | Anchor text | the visible (perhaps underlined) text of a link. |
| 6. | API | an application programming interface |
| 7. | ASP | ASP is a coding language that allows code to run at the server before a web page is sent to a browser. |
| 8. | Authority site | a measure of the quality (in the all-powerful opinion of the search engine company) of a given site, gauged by some combination of size, importance, relevance. A link from an authority site to your own is more valuable than just any old site. |
| 9. | Automated Submission | Automated submission is carried out by software not manually, which submits your website to a number of add-url services. |
| 10. | Backlink | any link from another web page to your own (aka Incoming link). |
| 11. | Bad neighbourhood | (to be in...) - sharing a server or IP block with sites penalized for using dubious SEO tactics, such as hidden text or link farms. |
| 12. | Banned | de-listing - An action taken by a Search Engine to remove a site from appearing in its search listings. |
| 13. | Below the fold | content that is not seen by a web user unless they scroll down the page. |
| 14. | Bid Management Software | help you to manage your online cost ( normally cost per click ) as effectively as possible. |
| 15. | Black Hat | Black Hat SEO is the use of SEO techniques that fall outwith the terms and conditions of major search engines. Normally by spammin the blog, message board, forum, and free listing page. |
| 16. | Black Hat SEO / White Hat SEO | The actual line between the two is quite thin, but, Black Hat SEO refers to things that are considered dark, or spammy, while White Hat SEO refers to "good" SEO. I determine Black Hat SEO as anything that, A. breaks any search engines rules, B. effects the users experience on the site for the worse, or C. shows different content to different user-agents. |
| 17. | Bridge Page | A bridge page is a page created only to appear in search engine or PPC search engines |
| 18. | Broken link | the target page of the link has been deleted or moved; disliked by search engines, always check any link from your pages is and remains live. |
| 19. | Bulk Submission | Bulk submssion is the process of using online software or desktop software to submit to multiple search engines by one clicking. |
| 20. | Cache | a space storage of saving some webpages or files in order to preventing from being generated again unecessarily |
| 21. | Click-Through | clicking on a link, usually an advertisement, to visit a web vendor. |
| 22. | Click-Through-Rate (CTR) | the number of times a link is clicked on divided by the number of impressions. |
| 23. | Cloaking | - serving one version of a page to a human visitor and a different version to the search engines. The cloaked version usually contains a list of targeted keyword unintelligible to humans. Presently considered unacceptable by most major search engines. |
| 24. | Clustering | The process of listing only 1 or 2 pages from a website within the search engine results. |
| 25. | Content | - in this regard, the text of a web page, visible or not, examined by search robots. |
| 26. | Cookie | peice of data stored on a user's computer by a website in order to get the sufers' information |
| 27. | Counter | a small software application (written in perl, php etc) that counts the number of hits, unique visitors, and/or page views that a web page receives |
| 28. | Crawler | nowadays, synonymous with robot |
| 29. | Cross Linking | Having multiple websites linking to each other. |
| 30. | Dead Link | Broken Link. |
| 31. | Description | a summary of a web page's content, often used verbatim in search engine results pages. |
| 32. | Description Meta Tag | a meta tag describing the content of the web page. Used by some search engines for keyword density purposes.It is recommended that you use a couple of your targeted keywords in the description meta tag. |
| 33. | Directory | a categorised list of websites, maintained by human editors instead of robots. Yahoo is the most widely recognized directory on the web. |
| 34. | DNS Propagation | when a new domain name is registered (or an existing one is transferred to a new DNS), the information must make its way around the entire internet. This process usually takes around 24 hours, during which time the domain will be inaccessible to many or all users. |
| 35. | Domain Name Server | computer that translates human-friendly URLs (words)into computer-friendly IP addresses. This process occurs every time a user requests a page from a website. |
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