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  1. Pasting from Microsoft Word into an Express Email Marketing Campaign
    When pasting from Microsoft® Word® into an Express Email Marketing® campaign, Word-specific formatting is inserted into the HTML code. While this formatting works with most email providers, there are some email providers (such as Gmail) that do not sup...
  2. Setting Up Microsoft Outlook Express with Your Email Account
    You can set up and use Microsoft Outlook Express with your Webmail account, but before you set up your account in Outlook Express, you need to set your SMTP Relay options in your email account.
  3. What types of reports are available?
    Express Email Marketing reports show you the results of your efforts in terms of response rates and subscriber activity. Each report offers a high degree of flexibility so you can determine exactly what information to focus on and how far to drill down...
  4. What is a subscriber?
    Subscribers are customers, members, contacts or any individuals who gave you permission to send email messages to their email address.We use a series of demographic information to create a profile for each subscriber, which we determine from:Informatio...
  5. Editing and Removing Surveys
    As your email marketing needs change, you can edit or remove surveys from your Express Email Marketing account at any time.To Edit or Remove a SurveyLog in to your Account Manager. In the My Products section, click Express Email Marketing. On the Expre...
  6. What are some guidelines for using Microsoft Word files and text?
    When copying and pasting campaign content from Microsoft Word (or other applications that are not HTML editors), consider the following:To create a text-based campaign or add content to a template-based campaign, copy and paste it into the Campaign Tex...
  7. Saving Email Campaigns as Drafts
    While creating your Express Email Marketing campaign, you can save the campaign prior to launch as a draft. You can return to the campaign at a later time to finish it.To Save an Email Campaign as a DraftLog in to your Account Manager. In the My Produc...
  8. What is permission-based email?
    Permission-based email refers to email messages sent to people who requested it, in contrast to unsolicited email messages or spam. You can obtain permission directly or have an existing customer relationship that implies the customer wants to receive your email messages.
  9. How does spam affect my Express Email Marketing campaign?
    "Spam" is a loosely defined term used to describe unsolicited email or junk mail. However, not all unsolicited email is spam. A narrower definition of spam defines it as email advertising for a product or service that is sent to a mailing list or newsg...
  10. Exporting Subscriber Lists
    Exporting your Express Email Marketing subscriber list into a CSV file allows you to bring your list into other applications, such as an Excel spreadsheet. When exporting your list, consider these guidelines:If you do not select any interest group or d...
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