A doorway page is an entry-point Web page built and optimized with the specific objective of gaining a high search engine ranking thus generating traffic to its destination Web site. Because a doorway page's sole purpose is to attain a search engine ra...

Paid inclusion is a search engine inclusion concept in which Web site owners are charged a one-time or recurring fee to have their Web pages listed in search engine and directory indices. Several search engines offer paid inclusion programs.Unlike free...

Search engine optimization is the process of building and refining Web pages in order to increase search engine–generated Web traffic to the page(s). Search engine optimization takes aim at improving a Web page's search engine ranking. Search engine op...

The term "search engine spamming" collectively describes a number of questionable methods to inflate a Web page's search engine ranking. Common spamming methods include cloaking, keyword stuffing, invisible text, mirror sites, Meta tag abuse, and use o...

In some cases, yes. A number of search engines support paid-inclusion models for Web content. Paid inclusion generally guarantees a shorter turnaround time for submitted pages and in some cases also provides guaranteed inclusion. Of the top search engi...

To Set Up Traffic BlazerLog in to your Account Manager. In the My Products section, click Traffic Blazer. Click Setup New Account.The End User License Agreement window displays. Click I Agree With These Terms. After you set up your Traffic Blazer accou...

To edit the email address listed for your Traffic Blazer accountLog in to your Account Manager. In the My Products section, click Traffic Blazer. Click the Go to Traffic Blazer hyperlink next to the URL you want to view. From Web Site Details select Us...

When you purchase multiple Traffic Blazer URL credits, you can optimize and submit each URL to the Internet's search engines individually. The Traffic Blazer interface allows you to seamlessly switch between your active Traffic Blazer URL accounts.

Some search engines and directories require an email address for submission to their database. The email address associated with your Traffic Blazer submissions may be used to confirm the submission as legitimate and not an attempt to spam the search e...

Pay-per-click (PPC) advertising is a very common type of paid search-engine inclusion. In pay-per-click advertising, the advertiser — i.e. Web site owner — bids on his/her Web site's ranking in the "Sponsored Listings" (or equivalent) section of a sear...