Articles
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Paid inclusion is a search engine inclusion concept in which Web site owners are charged a one-time or recurring fee to have their Web pages listed in search engine and directory indices. Several search engines offer paid inclusion programs.Unlike free...
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A doorway page is an entry-point Web page built and optimized with the specific objective of gaining a high search engine ranking thus generating traffic to its destination Web site. Because a doorway page's sole purpose is to attain a search engine ra...
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Search engine optimization is the process of building and refining Web pages in order to increase search engine–generated Web traffic to the page(s). Search engine optimization takes aim at improving a Web page's search engine ranking. Search engine op...
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The term "search engine spamming" collectively describes a number of questionable methods to inflate a Web page's search engine ranking. Common spamming methods include cloaking, keyword stuffing, invisible text, mirror sites, Meta tag abuse, and use o...
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Well-composed Flash animation can be visually stunning and might turn a Web page into a virtual work of art. Unfortunately, very few search engine spiders understand Flash.This means that Flash-embedded page elements, including links and text, are invi...