Articles
-
Paid inclusion is a search engine inclusion concept in which Web site owners are charged a one-time or recurring fee to have their Web pages listed in search engine and directory indices. Several search engines offer paid inclusion programs.Unlike free...
-
A doorway page is an entry-point Web page built and optimized with the specific objective of gaining a high search engine ranking thus generating traffic to its destination Web site. Because a doorway page's sole purpose is to attain a search engine ra...
-
Search engine optimization is the process of building and refining Web pages in order to increase search engine–generated Web traffic to the page(s). Search engine optimization takes aim at improving a Web page's search engine ranking. Search engine op...
-
The term "search engine spamming" collectively describes a number of questionable methods to inflate a Web page's search engine ranking. Common spamming methods include cloaking, keyword stuffing, invisible text, mirror sites, Meta tag abuse, and use o...
-
Well-composed Flash animation can be visually stunning and might turn a Web page into a virtual work of art. Unfortunately, very few search engine spiders understand Flash.This means that Flash-embedded page elements, including links and text, are invi...
-
Offered by a number of specialized search engines, including Dogpile, KartOO, Excite, Mamma, and ProFusion, Meta search is the concept of simultaneously engaging multiple search engines and having each of the source engines return its own list of resul...
-
The Title tag — technically not a Meta tag — remains a central part of most search engines' ranking calculations.The Description Meta tag still plays a minor role in the ranking procedure.The Keywords Meta tag, however, is mostly ornamental at this poi...
-
Because search engines spiders cannot read the contents of Web sites that use frames. A framed Web page consists of a home page or frameset that contains HTML code that defines and links to the frames themselves. When visiting a page that uses frames, ...
-
Each search engine and directory has its own set of Web page ranking and listing criteria. Generally, search engines utilize proprietary ranking algorithms to determine the quality and relevance of a visited Web page. Based on that assessment, the sear...
-
Mirror Web pages are identical pages located at different domain names. While there are legitimate reasons to operate mirror pages, doing so for the purpose of boosting search engine traffic is generally considered spamming. The most blatant way to abu...